Founded in 2003, by native Beijing fashion designer and stylist Nicole Chen, NC.STYLE (Beijing Yixinyiyi Culture Communication Co., Ltd.) has been a pioneer in the Chinese fashion industry.

NC.STYLE provides all encompassing and professional services for fashion and lifestyle brands via partnerships with global PR agencies to completely understand the local and international fashion market. NC.STYLE services include international PR, event management, brand articulation & consulting, market analysis, media transmission, media monitoring & reporting, online promotion & SNS, as well as innovative influencer marketing techniques to assist clients develop effective marketing strategy and expand retail distribution channels. NC.STYLE commits itself to building brand image, consolidating brand positioning and developing larger markets.

Y-3’s successful marketing strategy is a perfect example of true success in the Chinese fashion industry. According to the Fashion Times, “NC.STYLE has broken down the marketing methods as used by Hong Kong and Taiwanese companies that traditionally manage luxury brands from abroad. NC.STYLE has made history as the first China Mainland PR agency to locally manage foreign luxury brands.”

NC.STYLE is an expert in local and foreign fashion markets that not only provides opportunities for particular local designers to export to international markets, but also creates opportunities for international brands entering the China market by skillfully being able to select the most opportune timing for brands that have high success potential in China. NC.STYLE is not only a brand agency in China, but also acts as an industry leader and authority figure, committed to promoting and developing the China fashion industry to leading international standards.

NC.STYLE’s philosophy transcends into every aspect of the company including our company culture, styling and design concept, brand PR, and our team of professionals. With an eye for new trends and a keen sense of style, NC.STYLE understands how to work effectively with the dynamic nature of the fashion industry.

By opening the Chinese market for the international brand Y-3, we now cooperate with many brands on public relations and brand licensing.

We work with some of the top international and domestic designers, artists, agencies, print media, online and tv media sources, and entertainment companies.

With our philosophy in mind, for every individual client and brand our team of young talented individuals strives to provide the best service with our expertise and understanding of the Chinese market.

NC.STYLE’s philosophy transcends into every aspect of the company including our company culture, styling and design concept, brand PR, and our team of professionals.  With an eye for new trends and a keen sense of style, NC.STYLE understands how to work effectively with the dynamic nature of the fashion industry.   For every individual client and brand we strive to provide the best service with our expertise and strong understanding of the Chinese market. From image consulting, print advertisements,  brand PR, to market consulting, NC.STYLE utilizes its expertise and experience in completing each project.

Founded in 2003 by stylist Nicole Chen, NC.STYLE established itself as the first image consulting company in China with an international scope. With ten years of international experience in Japan and the UK, Nicole’s goal after returning to China is to build a fashion company with a full line of services customized to each individual client or brand.