Founded in 2003, by native Beijing fashion designer and stylist Nicole Chen, NC.STYLE has been a pioneer in China focusing in helping international fashion brands enters the complex China market via effective PR, event management, brand articulation and consulting, as well as innovative influencer marketing techniques.  After Ms. Chen’s return to China from studies and work experience in Japan and the UK in 2002, she introduced fashion styling to Mainland China, and acted as fashion stylist to many celebrities, in cooperation with advertising, media, and entertainment companies, and finally decided to open a brand and PR company focused on the fashion industry in China, taking into account the slow development of the fashion industry in China, but recognizing the tremendous potential.

The innovative fashion brand marketing and PR strategy agency, has been providing advisory services to various top international brands, including Y-3 (Germany & Japan), Onituka Tiger (Japan), RARE (Italy), NORITA (Italy), CAQU (most popular Jeans brand in Japan), SANTASTIC!WEAR (famous street wear brand in Japan) and SATTA (high fashion brand in Japan). All of these brands have successfully increased consumer awareness and market share due to the unique methodology and strategies of NC.STYLE. Only two years after the introduction of Y-3 into China, the brand become established and well-known, and NC.STYLE began to gain a widespread reputation in the Chinese fashion industry.

In 2008, NC.STYLE began to expand its business scope to develop domestic Chinese fashion brands and introducing them to overseas markets. Due to her deep understanding on the domestic luxury, fashion, and lifestyle market and acting as an appointed future trends consultant by Procter & Gamble, Ms. Chen has an ability to forecast the brand market in advance and establish a unique mode dealing with brand promotion and market operation.

With its stylish head office located in the traditional Hutong District near the historic Lama Temple in Beijing, founder and CEO Nicole Chen (Chen Peng) embraces the traditional Chinese culture and merges with the new changing landscape like a few others in lifestyle marketing in China. A graduate with high honors from prestigious Bunka Women University in Japan, native Beijinger Nicole Chen is highly educated in Japan and the UK in international fashion design and brand marketing for over 10 years. She is very well connected in the Chinese fashion and luxury industry, well respected in the international fashion scene, and maintains strong relationships with celebrities in China, and the Beijing high society.

Recognized as an industry expert, Ms. Chen is frequently quoted by the Chinese and international media, and has been a columnist in industry magazines and websites, such as Fashion Times,  iLOOK,  L’OFFICIEL,  BAZAAR,  The Beijinger,  Super City Beijinger,  Concierge,  Beijing This Month,  Neway,  Star style,  Star Time,  New Weekly,  Modern Weekly,  Souen (Japan),  International Herald Tribune(U.S.A), Focus(Germany), and 25ans, as well as China Textile News.

Her Chinese language blogs blog.sina.com.cn/chinatrends and nicolechen.ycool.com, enjoy a wide and rapidly growing readership.