Herzogenaurach, June 2010 - adidas appoints designer Dirk Schönberger as Creative Director of the adidas Sport Style Division with immediate effect.

Dirk Schönberger does not only represent an excellent and focused design sensibility, he also has vast professional experience in the fashion industry on the highest level. Combined with adidas’ expertise in sport functionality, the Sport Style Division will be perfectly equipped for future accomplishments.

The reaction to consumer needs and market changes led to this decision with the idea to strengthen the expansion into the lifestyle and fashion arena. However adidas still is a sports brand – sport is the root to everything, it is adidas’ heritage.

‘By appointing Mr. Schönberger, adidas will guarantee the successful development of the Sport Style Division as well as bring it to the next level. Blending creativity and craftsmanship with a strong business strategy is what will make this a winning combination in the years to come.’ Hermann Deininger – Chief Marketing Officer adidas Sport Style Division

In his function, Dirk Schönberger will define a coherent visual language as well as ensure innovative, inspirational design for all of the Sport Style collections.

‘adidas has been a part of all my life, growing up in Germany it has been super influential. Of course it always remained and still is one of my favourite brands. I am thrilled to be part of the family and am looking forward to the challenges that lie ahead of me.’ Dirk Schönberger

The adidas organization is matched to the needs of sports-oriented consumers. The two-divisional set-up of Sport Performance and Sport Style helps adidas develop and offer products that best meet the needs of today’s clients.

Within Sport Performance, clear focus lies on Football, Running, Basketball and other global performance categories.

The Sport Style Division is leading in its segment and as such specifically targets the lifestyle and fashion consumer on different levels with Y-3, Originals, adidas SLVR, Porsche Design Sport and Neo.

‘Within the adidas Group, the Sport Style Division has become a significant asset in making certain that we cover the global markets of performance and style. Bringing Mr. Schönberger on board of the Sport Style Division highlights our desire to be at the top of the lifestyle fashion market as well as supports the overall aim of adidas to be the leading sports brand in the world. I truly believe he is the right person to help us reach this goal.’ Erich Stamminger, Member of the Executive Board adidas Group, Global Brands

NC.STYLE has a team of experts in fashion branding and execution. Our international fashion knowledge and deep understanding of local markets means that we can develop effective brand strategy and positioning in the challenging and dynamic Chinese market.

We have gained a strong reputation amongst many international brands and amongst the local industry by strictly complying with brand requirements and standards.

We are the leading consultant for international brands entering the China market because we provide our clients with the most practical and constructive promotion plans and long-term protective and traceable services. When we represent our brands we not only provide PR but an all -encompassing service that lays the foundation for brands to develop the China market and help them to find excellent partners.

We use unique and innovative PR promotion methods and various social media channels provide immediate brand exposure to the local market.

Media Communication

With a huge media database and powerful media relationships, we provide our brands with the best media coverage in a timely and accurate manner including,  news releases, exclusive interviews, columns, press conferences, fashion shows, social clubs, industry events and communicating with top leaders in media.

Cooperative Partners

Cooperative Brokers

HuaYi Brothers Stars Co., Ltd,

HuaYi Brothers Music Co., Ltd,

Taihe Rye Music Co., Ltd,

ZhongSheng Chunqiu TV&Film Culture (Beijing) Co., Ltd,

Beijing Butterfly Meadia Entertainment Co,.Ltd,

Beijing Starlight International Media Co., Ltd.

Beijing Gold Typhoon Co., Ltd,

Emperor Entertainment Group Limited,

Beijing Qiushuitang Cultural Development Co.,Ltd,

Beijing DongWuTianXia Cultral Dissemination Co.,Ltd

Media Partners

Category of Media:

Magazines (For women)

VOGUE, Vision, HARPER’S BAZAAR, ELLE, COSMOPOLITAN, L’OFFICIEL, 　　　 Trends Health, Good Housekeeping, SELF, 25ans, marie claire, madame FIGARO, COMFORT, Luxury Goods, ViVi, Rayli, Ceci, Hers, InStyle, BAZAAR Jewelry，

In Style

Magazines (For men)

BAZAAR, Men’s Style, ESQUIRE, TIDE, The Outlook Magazine, MAXIM, FOR HIM MAGAZINE, Men’s Health, Men’s UNO, Mr. Modern, Men’s Style, His Life, AUTO STYLE，SPORTS LEISURE，Aviation Style,

Street Magazines

YOHO, Milk, So Cool, 0086

Weekly Magazines

FASHION WEEKLY, LIFE STYLE, BQ, Hotspot, Modern Weekly

Newspapers

China fashion weekly, Fashion Times, Fashion news

On-line Media

Sina, SOHU, MSN, VOGUE (Chinese), YNET,

CRW, PCPOP, Flicker, Make Cute (Milk), adFunture, www.J.cn

SEEVOGUE, wild donkey, YOKA, CN-KIX, CSBA

Street Forum

STREETCHINA, ManCity, Xin54

TV Media

the Column of LAFASO(The Travel Channel),the Column of BAZZAR bixu fashion (The Travel Channel), BING TUAN WEI SHI, the Column of Fashion (the Life Channel of BTV-7)

New Media

Cell phone Magazine: WE Media Group

Foreign Language Media

Super City Beijing, Concierge, The Beijinger

Whilst opening business in the Chinese market can be very successful and rewarding for a brand China is still considered to be one of the ultimate challenges for business. The developing infrastructure and distribution channels, the rapidly developing consumer and retail market, the complexity of the relationships and different business culture presents challenges for many foreign labels.  In such an environment, NC STYLE supports its clients not only in understanding how to best represent your brand and developing the right China market entry strategy, but also implementing the strategy in a pragmatic way.  By doing so, clients recognize us not only as a service provider, but as a development partner.

We have a powerful brand promotion team. When we act as an agent of each brand, we have laid an ideal foundation for sales of brands because we provide the complete services of brand promotion strategies and marketing strategies.

We have powerful retail partners. We have gained trust of them because of our rich professional experiences in brand agent and operation methods.

In addition to foreign labels, we also have a growing client base of domestic brands in which we assist to develop and reach international standards. We strive to improve the status of local brands by using international brand marketing channels and methods.

Email:  ncstyle@ncstyle.com.cn

Tel: ＋8610 84046908